Pura Mama

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Privacy Policy

Effective August 17, 2026 · Pura Mama Inc. · 4402 50 St, Stettler, AB T4K 1K9

This is the notice for this website, pura-mama.com. The Pura Mama app at app.pura-mama.com is a separate service that handles much more — your profile, your check-ins, your coach conversations — and it has its own, longer policy: app.pura-mama.com/privacy. If you are using the app, that's the one you want.

The short version

This website is a set of pages you read. There are no accounts, no logins, and nothing follows you around the internet afterward. The only personal information we collect is what you type into a form yourself: an email address, and on the contact form your name, city and message. Everything else we see is an anonymous count of which pages get read.

Who we are, and how to reach a person

Pura Mama Inc. is a company based in Calgary, Alberta, Canada. We make trilingual nutrition support for pregnancy and postpartum, in English, Spanish and French. Write to us at hello@pura-mama.com and a human answers.

What this website collects

What you type into a form — only if you use one. Three forms exist on this site. The guide download asks for an email address, and uses it to send you the guide and, if you tick the box, occasional recipes and postpartum nutrition notes. The contact form asks for your name, your email, your city, what you're interested in and your message, and we use them only to reply. The event waitlist asks for an email address, and uses it to tell you when the next Mama Morning Club is announced. None of them asks for your due date, your baby's age, or anything about your body, your birth or your feeding. If you'd rather not use a form, just email us directly.

Anonymous visit measurements. Every page loads two small counting scripts: one from Vercel, the company that hosts this site, and Google Analytics. They tell us that a page was read, roughly where in the world it was read, and whether the reader came from a search or a link. They do not tell us who read it. Google Analytics sets one measurement cookie on your device, which lets us tell a returning reader from a new one. Its advertising features are switched off, and it is never used to build a profile of you or to show you ads. If you are reading from the European Economic Area, the United Kingdom, Switzerland or Quebec, it sets no cookie at all: there you are counted anonymously, with no way to recognise you on a later visit. Both scripts stop loading entirely if you turn measurement off below or if your browser sends Global Privacy Control.

What this website does not collect

No advertising trackers. No social media pixels. No session recording — we cannot watch you move through a page. No profile of you is built, here or anywhere. We do not buy contact lists, we do not sell your email address, and we do not share it with advertisers. And we collect no health information at all on this website: there is no form here that asks about your pregnancy, your birth, or your baby.

Vercel Web Analytics — what it sees, and what it can't

What it sees: which page was opened, which site or search sent you, your country, your browser, operating system and device type, and your screen size. It also creates a temporary visitor marker by scrambling your IP address together with your browser type and a secret value that changes every day.

What it cannot do: it sets no cookies and stores nothing on your device. Your IP address is not kept. It has no idea of your name or email. Because the secret value changes daily, today's visit cannot be connected to yesterday's — the marker expires with the day. It is never joined to your waitlist email or to an app account. We look only at totals: how many people read a page, from which country, in which language.

You can turn this off — see Turning measurement off, below.

Where your email goes when you use a form

This website has no server of its own. Every form on it — the guide download, the contact form and the event waitlist — sends what you typed to Web3Forms, a form-delivery service, which passes it along as an ordinary email to our team's inbox. They handle it only to deliver it to us, under our instructions, and they are not permitted to use it for anything of their own. A copy may sit briefly on their systems while it is being delivered.

The guide download and the contact form stop there: our inbox is the entire list. If you tick the box asking for recipes and nutrition notes, that choice arrives in the same email and we honour it by hand — no automatic sequences, no tags, no tracking of whether you opened anything.

The event waitlist is different. When you join it, your email address and your language are also stored with Kit, the mailing-list service we use to announce Mama Morning Club events. Kit sends those announcements on our behalf, and like most mailing services it can record whether an email was opened or a link was clicked. Every email from that list carries an unsubscribe link, and unsubscribing removes you from Kit at once. We use Kit for the waitlist only.

Where your information is processed

Outside Quebec, and outside Canada. Vercel Inc. and Google LLC are in the United States. Web3Forms' servers are outside Canada. Kit, which holds the event waitlist, is in the United States. Our email provider's servers may be outside Canada too.

That matters, so we'll say it plainly: information held in another country can be reached by that country's courts, police and government under that country's laws, not Canada's. We reduce the risk the only way that really works — by sending as little as possible. For the waitlist, that is one email address and nothing else.

How long we keep your email, and how to be removed

We keep a waitlist address until you ask us to remove it, or until 24 months pass with no contact between us — whichever comes first. Then we delete it, including the copy Kit holds.

To be removed, write hello@pura-mama.com from any address and say so — "remove me" is enough. We delete it within 10 business days and confirm back to you. No reason needed, no questions asked, and nothing said about it afterward.

Your rights

You can ask us for a copy of the personal information we hold about you, ask us to correct it if it's wrong, withdraw your consent at any time, and ask us to delete it. Email hello@pura-mama.com. We answer within 30 days.

If you think we've handled your information badly and our answer doesn't satisfy you, you can complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca), and if you live in Quebec, to the Commission d'accès à l'information du Québec (cai.gouv.qc.ca).

Turning measurement off

You don't have to be counted. Use the switch below and both counting scripts stop loading on every page of this site, for this browser. We also honour Global Privacy Control automatically: if your browser or extension sends that signal, we don't load them at all and you don't have to do anything.

Cookies

One, from Google Analytics — a measurement cookie that tells a returning reader from a new one, and nothing else. It is not set at all if you are reading from Quebec, the European Economic Area, the United Kingdom or Switzerland, and it stops entirely if you turn measurement off above. Nothing on this site sets a cookie for advertising, and no cookie follows you to another site. Beyond that, the only thing we may store on your device is the measurement setting itself, if you use it. That is why you'll never see a cookie banner here: where the law asks for consent first, we simply set nothing.

If something goes wrong

If personal information from this site is ever lost, exposed or accessed without permission, we record it in our confidentiality incident register, we take steps to reduce the harm, and where there is a risk of serious injury to you we notify you and the relevant privacy authorities — including the Commission d'accès à l'information for anyone in Quebec.

Who this website is for

Adults, 18 and older. We don't knowingly collect personal information from children. If you believe a child has sent us an email address, write to us and we'll delete it.

Changes to this notice

If we change how this website handles your information — a new provider, a new kind of data, a real mailing list — we update this page and its effective date first, not afterward.

Who is responsible for the protection of your personal information

Pura Mama Inc. is accountable for the personal information described in this notice. Questions, access requests, corrections and removals all go to the same place, and a person answers:

Person Responsible for the Protection of Personal Information Pura Mama Inc. · hello@pura-mama.com · 4402 50 St, Stettler, AB T4K 1K9

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